
Rep. Michele Bachman (Minn.) is one of 8 Republican presidential hopefuls. She is known for articulating plans of action (should she be voted into office) in stark contrast to those of the Democratic Party and offends many with her brand of politics. She is forceful in her speaking, spewing opinions that appeal of the Republican senses. However, as of late, she has been losing ground; while her ideas on policy tend to be in line with her party affiliation, she is not very popular among voters nationwide. However, this lack of popularity doesn't primarily stem from her politics; but rather her personality (saying that you believe that wives should be "submissive" to their husbands probably won't win over the overwhelming majority of female voters). She has decided to go against the grain in terms of women hoping to win the presidential seat, and downplay her gender.
In the past, Hillary Clinton and Sarah Palin played up the fact that they are women, which in many respects kept them relevant in the public. However, Bachman has opted to instead run her campaign primarily on policies. In her attempt, she never mentions the barriers that would be broken and opportunities that would be presented to women if she were to be voted the first female president, nor does she identify as a feminist or fully embrace policies that are deemed feminist or pro-woman.
While I am not a fan of most of her viewpoints, I have to admit, for her party affiliation, it works. This strategy is likely to appeal to conservative voters, especially in the South. Sometimes, bringing gender into the equation ends up doing more harm than good by turning the focus from the issues and towards the fact that the candidate is a woman. Also, because she could be the first female president, she doesn't want to ever want to appear less qualified because of gender. Let me be clear: gender does NOT determine qualification for the office of president. However, in the history of our society, being a woman has incorrectly been associated with weakness.
I am interested in seeing how this plays out; the more she shys away from her gender, the more she stands to lose as it pertains to women across the country. What effect will this have on women's rights activists and groups that would have almost surely supported her had she embraced her gender as a campaign point?